The FTX Bankruptcy Flameout Won't Burn Larry David or Influencer Marketing

The exchange's collapse curbed cryptocurrency enthusiasm, but endorsers' brands are safe

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In Miami the Heat are prying FTX’s logo off of their arena. Across the country, The University of California will strip the crypto exchange’s mark off its football stadium.

For more than a year before its spectacular collapse last week, FTX went on a spending spree. It promised $135 million to the NBA’s Heat; signed deals with Mercedes’ F1 team and MLB; landed athlete endorsers including Tom Brady, Gisele Bündchen, Shaquille O’Neal, Naomi Osaka, Steph Curry and David Ortiz; and that $17.5



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