What Marketers Can Learn From the Art Basel-Tribeca Festival Partnership

Music and movies meet art and culture

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The alliance announced this week between Art Basel and the Tribeca Festival epitomizes how innovative partnerships can propel a brand into new realms of influence, while preserving established identities.

Drawing more than 16,000 attendees in the 1970s at its inception in Basel, Switzerland, Art Basel is now a global pilgrimage for hundreds of thousands of art world disciples with shows in Paris, Hong Kong and Miami. This year’s event will take place Dec. 8-10 at the Miami Beach Convention Center, but extends beyond the beach into the city with brand partners including UBS, BMW, Louis Vuitton and NetJets.




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