Crypto Platform OKX Aims to Build Brand Trust Through Responsible Investment Messaging

Instead of driving 'speculative' behavior, the company focuses on sports partnerships like Team McLaren

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As cryptocurrency brands raced to make the biggest marketing splash a year ago, one company in the space is happy with its decision to steer clear of the multimillion marketing bandwagon at the time.

“If you look back at last year, there were a lot of crypto companies, a ton of marketing, Super Bowl ads, millions of dollars deployed,” said Haider Rafique, the chief marketing officer of cryptocurrency marketplace OKX. “I would argue perhaps that wasn’t the right time to go so aggressively on marketing when the price is running up and that ultimately then creates speculative behavior among new entrants […] And it’s just not a responsible way of onboarding people.”

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