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This year started on a musical note for Mastercard with the launch of the Mastercard Artist Accelerator in April, a Web3-based program supporting emerging artists. So far, the results are music to Mastercard’s ears.
The financial payment processor’s bullish Web3 investments have positioned Mastercard as a technologically advanced company that has led to a positive revenue impact, Raja Rajamannar, Mastercard’s chief marketing and communications officer, told Adweek. This was especially the case among Gen Z audiences, who showed a proclivity for selecting Mastercard for its products or services when making purchasing decisions.