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Danish high-end consumer electronics company Bang & Olufsen has released a global campaign to promote its new brand direction, featuring a range of interactive avatars that represent the musical taste of each user on the brand’s website.
With the introduction of the brand direction “See Yourself in Sound,” the near-100-year-old company, which designs and manufactures audio products, television sets, and telephones, will aim to convey listener’s musical tastes through the online experience.
Created by Dept, the experience can link to the user’s Spotify playlists to determine their musical tastes and design and generate a bespoke dancing avatar based on those playlists to share through their social media channels.
Those who do not have a Spotify account are able to create their avatars by answering a series of questions on the dedicated campaign page on Bang & Olufsen’s website.
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