The New York Times Unveils Its Stand-Alone Audio App

The product is its latest bid to retain digital subscribers

Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass.

The New York Times released its highly anticipated audio app on Wednesday, an ambitious product whose fate could influence the future of audio journalism and whose launch represents the first stand-alone app the publisher has debuted since the Cooking app nine years ago.

The new platform, called New York Times Audio, will be available exclusively to All Access and News subscribers on iOS, an audience of roughly 9.7 million listeners. At the end of last year, The Times averaged 129 million downloads per month across its audio portfolio, according to the publisher.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in