Why Wendy's Has Launched a True Crime Podcast

Marketing director Lisa Deletroz talks about the creation of The Burger Files

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On the cusp of Halloween, many brands start to roll out their spooky season campaigns featuring ghoulish hijinks. And while these activations are mostly standard fare, no one expected Wendy’s to release a true crime-style branded podcast ahead of the most frightening day of the year.

As it grows across the U.K. with 20 locations so far, the quick-service restaurant chain has released a seven-episode series called The Burger Files as part of its awareness-raising strategy of both the brand and its hero product—the Baconator.




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