Why One of the World's Biggest Fast-Food Chains Wendy's Is Re-Entering the UK

The brand will reopen in Britain after 20 years with an 'All Beef, No Bull' slogan

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As summer returns to the U.K., so too will one of America’s biggest fast food chains. Wendy’s—the one with the logo featuring a red-headed girl in pigtails and a blue dress—which re-enters the market after shuttering its stores in Britain more than 20 years ago.

The world’s third-largest burger chain (and now second-largest in the U.S. after overtaking Burger King’s in traffic share last year) will open its first U.K. store in decades in the southern English town of Reading on June 2.



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