Economic Uncertainty Might Actually Drive More Ad Spending

What a 'very cloudy' market outlook means for brands in 2023

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Uncertainty is the bane of getting deals done. And the last few quarters have had their fair share of uncertainties, from supply chain issues to the possibility of a recession, leading to a slowdown in scaled ad tech and mar tech mergers and acquisitions.

But how strong are the fundamentals of the digital ecosystem for longer-term growth? Michael Harrison, managing partner at Winterberry Group, joined Adweek’s NexTech 2022 summit to give his insights into the future of the industry.



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