Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Uncertainty is the bane of getting deals done. And the last few quarters have had their fair share of uncertainties, from supply chain issues to the possibility of a recession, leading to a slowdown in scaled ad tech and mar tech mergers and acquisitions.
But how strong are the fundamentals of the digital ecosystem for longer-term growth? Michael Harrison, managing partner at Winterberry Group, joined Adweek’s NexTech 2022 summit to give his insights into the future of the industry.