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Retail media is expected to exceed $50 billion in the United States in 2023 alone, representing 20% of total U.S. digital ad spend. As a result, consumers are dictating the pace of the funnel to be faster than ever before.
Danielle Brown, svp of data enablement and category strategy for advertising sales at Disney Media and Entertainment Distribution, and Janine Flaccavento, svp of new stream media at Merkle, joined Adweek during our NexTech 2022 summit to discuss what marketers can do to adapt to this changing environment.