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You could think of generative AI as Mickey Goldmill, Rocky Balboa’s famed boxing trainer.
“Generative AI can be your best creative coach, like Mickey encouraging Rocky,” said Elav Horwitz, executive vice president and global head of applied innovation at McCann Worldgroup. “It can push you to do better.”
Horwitz and her fellow panelist Billy Bohan Chinique, director of global brand and experience strategy at Virgin Voyages, tackled misconceptions about artificial intelligence and creativity during Adweek’s NexTech event on Tuesday. Both agreed that the rise of generative AI would change the creative process, but not in the way people often think.
First of all, AI is not about to replace human creativity, said Horwitz.
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