12 Hot AI Startups That Brands Are Working With

For marketers, they can simplify ad creation and address AI ethical concerns like copyright

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While buzzy AI startups like OpenAI and Stable Diffusion have caught marketers’ attention, many lesser-known gen AI startups have secured investments and contracts with major brands such as L’Oréal, ESPN, Pepsi, and Garnier.

AI funding in the U.S. grew by 14% year-over-year in 2023, (OpenAI released ChatGPT in Nov. 2022), raising $42.5 billion across 2,500 equity rounds, per CB Insights.

There is a ballooning number of gen AI startups—Dealroom counts some 1,200—which are solving problems for marketers like simplifying ad creation across images and video or addressing AI ethical concerns like copyright and fair use.



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