OpenAI's @ Integration Feature in ChatGPT Makes Its Store More Appealing to Publishers

Publishers’ custom chatbots with GPT Store could show up more easily for people

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OpenAI introduced @ mention capabilities for custom GPTs within GPT-4, changing how people interact with the generative AI chatbot and making the platform more enticing for publishers.

Previously, people could ask ChatGPT questions like, “Stylish summer attire for men,” and receive a generic array of responses based on GPT’s existing training data. Now, the @ feature lets people specify their preferred custom GPT, like @Vogue, to the query and receive a tailored response. For publishers, this lets them index their custom-made chatbot from the GPT store within the latest ChatGPT.



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