How Zipcar's Gen AI Campaign Drove Brand Awareness and Site Visits

The car rental firm saw a 28% increase in brand awareness and 81% uptick in brand recall

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Artificial intelligence took the front wheel in car rental firm Zipcar’s latest campaign, saving time on audience research and driving more people to its site to use its services.

Zipcar’s second “Zip If” campaign in the U.S. aimed to boost top-of-funnel brand awareness. The campaign ran from June to September with the goal of positioning the brand as the preferred rental car choice for diverse needs, whether it be running errands or embarking on out-of-town getaways.

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