Make Your Game Plan for the Year Ahead With Outlook 2023
Watch every panel to find out what to expect from industry experts.
9 Ways Top Marketers Are Charting a Road Map for the Uncertain Times Ahead in 2023
Experts from various corners of the industry warn against allowing fear and fatigue to alter winning plans.
Why Europe Could Become Advertising’s New Center of Power
Top brands including Samsung, Adidas and Duolingo are flocking to the continent, driven by its creative talent and cultural clout.
Why Escapism Will Be the Defining Design Trend of 2023 for Brands
Marketers are defying the gravity of our fraught historical moment.
Infographic: What Event Marketers Need to Succeed in 2023
Shifting from tentpole summits to intimate experiences, finding efficiencies and more.
Top CMOs Share Their 2023 Resolutions, From Going Deeper to Putting People First
Leaders at SiriusXM, Cadillac, MLB and more reveal their priorities.
Why a 1960s Housewife’s Idea for Weight Loss Still Works
Founded 60 years ago, WW—also known as WeightWatchers—remains applicable for 2023 resolutions.
Savvy Brands Will Continue to Prioritize Multicultural Marketing in 2023
Companies ahead of the curve are already focused on diverse agencies, media suppliers and vendors.
Streaming in the FAST Lane: How AVODs Are Giving TV Back to the Advertisers
Disney+'s and Netflix's ad-supported tiers are opening up new inventory and audiences to marketers in 2023.
Holding Companies Put Long-Term Plans on Ice Amid Economic Confusion
Despite a full pitch pipeline, the amount of money up for grabs is 21% lower globally than it was last year.
Publishers Embrace Subscriber Audiences to Power 2023 Ad Revenue
Thriving in an economic downturn means eliminating advertising and subscription silos.
Retailers’ Secret Weapons to Survive a Potential 2023 Recession? Digital Tools and Data
A lot has changed since the 2008 economic downturn in regards to how the industry operates.
2023 Is the Year Marketers Will Understand, Measure and Buy Into the Creator Economy
Creators are making moves, and it's time the industry moves with them.
Adweek Outlook 2023
Looking to the coming year, determining trends and what's to change in marketing in this year.
Brand Safety in 2023: Marketers, Publishers and Platforms Feel the Danger Rising
Marketing leaders may be forced to submit to formal standards designed to protect companies whose reputations are increasingly on the line.