Pinterest Sees Big Plans, Big Spending From Men in 2022
The platform said they expressed interest in investing their time, money to reach their goals.
Adweek Podcast: Everything to Expect in 2022
Our editors discuss what's on the horizon for marketing, agencies, the metaverse and more.
6 Questions That Will Shape the Year in News Media
Publishing executives share their biggest unknowns of 2022.
Student-Athlete and Brand Partnerships Increase Following New NIL Policy
Companies like StockX and Outback Steakhouse seek out sports stars for representation.
What Will 2022 Bring? We Don’t Know, but Zoltar Does
The famous coin-op mystic flexes his marketing muscle in augmented reality.
To Find Growth on TikTok, Marketers Need to Think Granular and Niche
It's no longer a platform brands and creators don't understand.
Companies Are Betting on a New Form of Conversational Commerce
Startups want to sell to consumers through text messages and chat windows.
Live Sports Don’t Just Keep Linear TV Afloat—They Boost Streaming, Too
Marketers used to overlook digital buys, even during the Super Bowl, but no longer.
What to Expect as CES Returns to Vegas as an In-Person Conference
The show will also have a hybrid component.
Legal Cannabis Could Become a $30 Billion US Industry in 2022. Here’s Where It Will Grow
Still federally illegal, the category has boomed amid the pandemic and shows no sign of slowing.
TV Execs and Ad Sales Chiefs Reveal Their Top Priorities for 2022
From strengthening creative partnerships to safely returning to the office.
15 Shows That Will Air Their Final Episodes in 2022
Better Call Saul, Ozark and This Is Us are among the series preparing their final bows.
2022 Will Be a Year of Unintended Consequences From the Pivot to Privacy
Publishers and platforms brace for a battle over contextual data.
Editor’s Letter: Introducing Adweek’s 2022 Global Theme
Thought starters for your business strategy in the new year.
The Next Big Deal That Will Change TV Is Just Around the Corner
With Warner Bros. Discovery and MGM-Amazon percolating, it’s only a matter of time before there’s even more consolidation.