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Pinterest Sees Big Plans, Big Spending From Men in 2022

The platform said they expressed interest in investing their time, money to reach their goals.

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Adweek Podcast: Everything to Expect in 2022

Our editors discuss what's on the horizon for marketing, agencies, the metaverse and more.

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6 Questions That Will Shape the Year in News Media

Publishing executives share their biggest unknowns of 2022.

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Student-Athlete and Brand Partnerships Increase Following New NIL Policy

Companies like StockX and Outback Steakhouse seek out sports stars for representation.

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What Will 2022 Bring? We Don’t Know, but Zoltar Does

The famous coin-op mystic flexes his marketing muscle in augmented reality.

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To Find Growth on TikTok, Marketers Need to Think Granular and Niche

It's no longer a platform brands and creators don't understand.

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Companies Are Betting on a New Form of Conversational Commerce

Startups want to sell to consumers through text messages and chat windows.

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Live Sports Don’t Just Keep Linear TV Afloat—They Boost Streaming, Too

Marketers used to overlook digital buys, even during the Super Bowl, but no longer.

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What to Expect as CES Returns to Vegas as an In-Person Conference

The show will also have a hybrid component.

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Legal Cannabis Could Become a $30 Billion US Industry in 2022. Here’s Where It Will Grow

Still federally illegal, the category has boomed amid the pandemic and shows no sign of slowing.

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TV Execs and Ad Sales Chiefs Reveal Their Top Priorities for 2022

From strengthening creative partnerships to safely returning to the office.

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15 Shows That Will Air Their Final Episodes in 2022

Better Call Saul, Ozark and This Is Us are among the series preparing their final bows.

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2022 Will Be a Year of Unintended Consequences From the Pivot to Privacy

Publishers and platforms brace for a battle over contextual data.

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Editor’s Letter: Introducing Adweek’s 2022 Global Theme

Thought starters for your business strategy in the new year.

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The Next Big Deal That Will Change TV Is Just Around the Corner

With Warner Bros. Discovery and MGM-Amazon percolating, it’s only a matter of time before there’s even more consolidation.