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Understanding the Value Add of NFTs

PepsiCo's Todd Kaplan said that brands should act now to start learning about—and eventually creating in—the NFT space.

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The Metaverse: Digital Marketing’s New Frontier 

NASCAR’s chief digital officer talks joining the metaverse with authenticity.

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How Brands Can Yield Their Power for the Greater Good

Baratunde Thurston says brands can no longer afford to only focus on sales.

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The New Blueprint for Consumer Privacy Is Taking Shape 

Marketing executives from IKEA and Mozilla talk meeting customers where they are in a cookieless future.

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Creating a Future of Health Equity With Johnson & Johnson

The personal care giant's prescription for trust amid a global health crisis.

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Pinterest Sees Big Plans, Big Spending From Men in 2022

The platform said they expressed interest in investing their time, money to reach their goals.

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Adweek Podcast: Everything to Expect in 2022

Our editors discuss what's on the horizon for marketing, agencies, the metaverse and more.

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6 Questions That Will Shape the Year in News Media

Publishing executives share their biggest unknowns of 2022.

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Student-Athlete and Brand Partnerships Increase Following New NIL Policy

Companies like StockX and Outback Steakhouse seek out sports stars for representation.

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Companies Are Betting on a New Form of Conversational Commerce

Startups want to sell to consumers through text messages and chat windows.

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Live Sports Don’t Just Keep Linear TV Afloat—They Boost Streaming, Too

Marketers used to overlook digital buys, even during the Super Bowl, but no longer.

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What to Expect as CES Returns to Vegas as an In-Person Conference

The show will also have a hybrid component.

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Legal Cannabis Could Become a $30 Billion US Industry in 2022. Here’s Where It Will Grow

Still federally illegal, the category has boomed amid the pandemic and shows no sign of slowing.

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What Will 2022 Bring? We Don’t Know, but Zoltar Does

The famous coin-op mystic flexes his marketing muscle in augmented reality.