In our 2021 Outlook content, Adweek editors highlight news, regulations, events, and all other topics that will impact the advertising industry throughout 2021 and beyond. These emerging trends and how they affect marketers’ messaging can significantly impact the customer experience, boost brand awareness and conversion rates. So it’s essential to stay on top of the latest developments. Our editors weigh in on advertising trends from PPC, digital advertising, e-commerce, social media, email marketing, programmatic advertising, and everything in between. If it's trending, we cover it.
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The Brands to Watch in 2022, From Madhappy to Spotify

Last year's disruptors didn't disappoint. These are the new players on the scene.

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Look Ahead With Outlook 2022

Featuring Baratunde Thurston, Spotify's Taj Alavi and Pepsico's Todd Kaplan and more

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Understanding the Value Add of NFTs

PepsiCo's Todd Kaplan said that brands should act now to start learning about—and eventually creating in—the NFT space.

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The Metaverse: Digital Marketing’s New Frontier 

NASCAR’s chief digital officer talks joining the metaverse with authenticity.

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How Brands Can Yield Their Power for the Greater Good

Baratunde Thurston says brands can no longer afford to only focus on sales.

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Publicis Global CSO Carla Serrano Explains How Convergence Will Play Out in the Ad Industry in 2022

Agencies need to prepare for more consolidation of accounts.

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The New Blueprint for Consumer Privacy Is Taking Shape 

Marketing executives from IKEA and Mozilla talk meeting customers where they are in a cookieless future.

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Creating a Future of Health Equity With Johnson & Johnson

The personal care giant's prescription for trust amid a global health crisis.

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Pinterest Sees Big Plans, Big Spending From Men in 2022

The platform said they expressed interest in investing their time, money to reach their goals.

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Adweek Podcast: Everything to Expect in 2022

Our editors discuss what's on the horizon for marketing, agencies, the metaverse and more.

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6 Questions That Will Shape the Year in News Media

Publishing executives share their biggest unknowns of 2022.

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Student-Athlete and Brand Partnerships Increase Following New NIL Policy

Companies like StockX and Outback Steakhouse seek out sports stars for representation.

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To Find Growth on TikTok, Marketers Need to Think Granular and Niche

It's no longer a platform brands and creators don't understand.

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Companies Are Betting on a New Form of Conversational Commerce

Startups want to sell to consumers through text messages and chat windows.

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Live Sports Don’t Just Keep Linear TV Afloat—They Boost Streaming, Too

Marketers used to overlook digital buys, even during the Super Bowl, but no longer.