How Mischief, FCB and VaynerMedia Keep Evolving to Meet Client Demands

Execs from the 3 shops explain their shifting business models

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The world of advertising is never straightforward, with agencies following societal and tech trends to stay relevant and steer clients in the directions their customers are taking. And as the rate of change has steadily increased—helped along by technology—agencies have had to keep up to survive.

With generative AI as the latest major disruption in the business cycle, agency models will have to transform while continuing to deliver for their clients and drive better brand performance.

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