Ad Agency Trends 2024: How Agencies Plan to Use AI

Agency insiders give their insights on the many uses of artificial intelligence

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This is the time of year that everyone weighs in on what they think the next year will have in store for us. Unsurprisingly, artificial intelligence is on everyone’s minds.

Some see AI as a source of good while recognizing it has its downsides as the technology advances. Agency leaders around the globe have their opinions as to where AI will take us in the future, especially as it applies to workflow, brands and marketing, and several shared their thoughts and predictions with Adweek.

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