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As Paramount gears up for its first-ever alternate Super Bowl broadcast on Nickelodeon, the company is setting the record straight.
Speaking at ADWEEK’s Outlook 2024 in New York on Tuesday, Paramount ad sales chief John Halley denied reports that surfaced last week claiming the company is struggling to sell Nickelodeon’s Super Bowl inventory. According to Halley, Paramount is seeing strong advertiser interest.
“We’ll wind up with 15 to 20 units that will be very specific to the Nickelodeon telecast.
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