Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
The NFL season hasn’t even started yet, but Paramount is already making its case to be Super Bowl MVP.
Today, Paramount announced it’s bringing slime to the Super Bowl, with Nickelodeon, newly off of its first brand refresh in 14 years, getting the first-ever Super Bowl alternate telecast. The event is set to be a “family-centric, surprise-filled special presentation” full of “eye-popping on-field graphics, guest reporters, virtual filters” and more, according to a statement.
It’s a calculated move from Paramount, which is already airing CBS Sports’ presentation of the game on the CBS Television Network, streaming on Paramount+ and on mobile with NFL+.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in