TV Upfronts

Paramount Finishes Upfront With Volume Increases

The company was up in low-to-mid single digits in dollars

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Paramount is crossing the upfront finish line.

The company is now virtually done with negotiations, becoming the second major publisher after NBCUniversal to wrap the upfront.

Regarding results, Paramount is closing talks up low-to-mid single digits in dollar commitments. According to a source familiar with the matter, competitive advantages and capabilities drove strong demand across the company’s IP-driven, multiplatform offering.

Volume was up, and the company saw strong results across ad sales platform EyeQ, which has more than 90 million full-episode monthly viewers from Paramount+ and AVOD service Pluto TV; ad targeting platform Vantage; and sports verticals, which saw significant double-digit growth on a combined basis.

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