TV Upfronts

NBCUniversal Becomes First Major Publisher to Wrap Upfront Talks

The company's total cash commitments are 'roughly in line with last year'

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That’s a wrap for NBCUniversal.

Today, the company announced it had closed upfront talks, becoming the first major publisher to cross the finish line in what’s been the slowest upfront season in years.

Despite ongoing economic uncertainty, NBCU is ending its 2023 upfront negotiations with total cash commitments that are “roughly in line with last year,” according to the company. The 2022 upfront reached $7 billion in commitments, becoming the company’s highest-grossing upfront in its history.

Demand increased in categories such as pharma, insurance, CPG and wireless.



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