NBCUniversal Wraps Its 'Largest' Upfront Ever, With More Than $7 Billion in Commitments

The company secured CPM increases in the high single digits; Peacock doubled upfront revenue

NBCUniversal has joined the upfront wrap party.

The company confirmed on Thursday, June 30, that it had finished talks for its “largest global, national and local 2022-2023 upfront” ever. With the news, it’s now the fifth upfront week presenter to cross the finish line this year, trailing TelevisaUnivision, Paramount, Fox and The CW.

According to the company, this year’s talks resulted in the highest-grossing upfront since Comcast’s acquisition of NBCUniversal. Its upfront revenue exceeded $7 billion, which eclipses last year’s upfront haul.

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