TV Upfronts

Nickelodeon Refreshes Brand for First Time in 14 Years—and Brings Back Splat

The 'Portal to Fun' campaign launches today with the first of five spots

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For the first time in 14 years, Nickelodeon has a new look.

The network will spend the rest of 2023 rolling out a new brand identity and refreshed on-air look that’s designed to invoke nostalgia and return to its history.

“It was time for us to really look at the brand, and look at our audience, and talk with our audience and revisit all the pieces of Nickelodeon,” Sabrina Caluori, evp of global kids and family marketing at Nickelodeon and Paramount, told Adweek.

The “Portal to Fun” campaign launched today with the first of five spots.



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