TelevisaUnivision and Known Partner to Better Reach Hispanic Consumers

Forging authentic connections takes teamwork and more Outlook 2024 insights

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As evp and chief client officer at TelevisaUnivision, Steven Wolfe Pereira knows a thing or two about how advertisers can reach Hispanic American consumers.

And that includes what not to do.

“If you’re really trying to figure out how to be a part of the conversation, [don’t] do a Cinco de Mayo, a burrito and a piñata,” he said. “We’re well past those days. [But] if you could culturally, authentically connect with his audience, you will see change in your business.”

Speaking on stage with ADWEEK chief experience officer Jenny Rooney at the Outlook 2024 summit, Wolfe Pereira shared insights culled from years as an industry executive on both the agency and corporate marketing sides.

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