Streaming & OTT

Discovery+ Debuts New Brand Campaign as It Looks to Disprove the Doubters

Ahead of turning 1, streamer tweaks marketing strategy and highlights its biggest titles to boost sign-ups

Discovery's campaign highlights some of its best-known franchises available on Discovery+, like Property Brothers. Discovery+

By Kelsey Sutton

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Discovery+ is happy to prove the haters wrong.

As it nears its first anniversary, the streaming service, which debuted last January into an already crowded streaming video landscape, has helped bring Discovery to a total count of 20 million direct-to-consumer subscribers, according to the company’s latest public disclosures. (Discovery lumps Discovery+ subscribers together with the company’s other smaller subscription streaming services.)

“There was a question among some naysayers: will people pay for unscripted content?” said Lisa Holme, group svp of content and commercial strategy, Discovery.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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