Streaming Services Crash Linear's Holiday TV Programming Party

Platforms like Discovery+ look to replicate Hallmark Channel’s seasonal success

Discovery and its streaming service Discovery+ are known for their wealth of unscripted series. For the holidays, though, the company’s streamer is trying out something new: its first-ever step into scripted fare with Candy Coated Christmas, a holiday movie featuring Ree Drummond of Food Network’s Pioneer Woman fame.

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This story first appeared in the Dec. 6, 2021, issue of Adweek magazine. Click here to subscribe.