Streaming Services Crash Linear's Holiday TV Programming Party

Platforms like Discovery+ look to replicate Hallmark Channel’s seasonal success

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Discovery and its streaming service Discovery+ are known for their wealth of unscripted series. For the holidays, though, the company’s streamer is trying out something new: its first-ever step into scripted fare with Candy Coated Christmas, a holiday movie featuring Ree Drummond of Food Network’s Pioneer Woman fame.

“We’re doing a bit of an experiment, a toe dip into the scripted space just around the holidays,” explained Lisa Holme, group svp of content and commercial strategy at Discovery+.



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This story first appeared in the Dec. 6, 2021, issue of Adweek magazine. Click here to subscribe.