The Next Big Deal That Will Change TV Is Just Around the Corner

That day, on which AT&T announced it would merge its WarnerMedia arm with Discovery Inc., teed off what will likely become the media industry’s next tectonic shift. While the deal isn’t expected to formally close until midyear, the newly merged company—which will be known as Warner Bros. Discovery—will create not just a heavy-hitting and fast-growing subscription video offering, but an enviable marketing and advertising arm, one that has only heightened the sense of urgency for companies to secure their own global streaming foothold.

But