Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Lego, one of the world’s most beloved brands, has an internal agency that handles much of its creative output. But when it came time to launch a massive global brand campaign, the Danish toymaker’s first in 30 years, it was BETC that Remi Marcelli, Lego’s svp and head of its 500-person in-house agency, hired to get the job done.
The campaign, which involved a Tom-and-Jerry-esque chase around a city made of Lego bricks, was a highlight of BETC’s year, but hardly its only piece of standout work.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in