Digital Publishers Cross New Territory in Merging Companies With Unionized Staffers
A slew of recent media mergers put these employees in the middle.
Ecommerce Platforms Now Support CBD, but Merchants Want More
BigCommerce, Shopify and Square are making it easier for CBD merchants, but it’s only just the beginning.
This Chief Creative Officer Is Living Out His ‘Forever Plan’
A winding 25-year journey has led Todd Lancaster to his dream job as co-founder and CCO at the GoDo Discovery Co.
Picking the Best Platform for Your Influencer Campaign
TikTok and Twitter (and their influencers) are going head-to-head with the reigning influencer marketing champs, Instagram and YouTube.
U.S. Agency of the Year: Wieden + Kennedy Makes Magic—and Notches Impressive Growth—by Leaning Into Core Strengths
The 'tried and true' have proved powerful and profitable.
Using Animations Can Further Conversations With Consumers
Characters have always been easier to connect with than a straight branding play because they exhibit the same emotions consumers do.
McCann Worldgroup Claims the 2019 Global Agency of the Year Crown for the First Time in Almost 2 Decades
McCann Worldgroup is Adweek's 2019 Global Agency of the Year for the first time in almost 2 decades.
How Hallmark Channel Made Christmas the Most Lucrative Time of the Year
Hallmark Channel celebrates the 10th anniversary of its Countdown to Christmas original movie marathon.
Infographic: Top Performing Emojis in Ads
Artificial intelligence is helping to direct social media strategy.