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Digital Publishers Cross New Territory in Merging Companies With Unionized Staffers

Publishing

A slew of recent media mergers put these employees in the middle.

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Ecommerce Platforms Now Support CBD, but Merchants Want More

Commerce

BigCommerce, Shopify and Square are making it easier for CBD merchants, but it’s only just the beginning.

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This Chief Creative Officer Is Living Out His ‘Forever Plan’

Leadership & Talent

A winding 25-year journey has led Todd Lancaster to his dream job as co-founder and CCO at the GoDo Discovery Co.

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You Don’t Have to Tickle Him if You Don’t Want To

Perspective

Elmo became a tv star and remains a hot toy.

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Picking the Best Platform for Your Influencer Campaign

Publishing

TikTok and Twitter (and their influencers) are going head-to-head with the reigning influencer marketing champs, Instagram and YouTube.

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Using Animations Can Further Conversations With Consumers

Voice

Characters have always been easier to connect with than a straight branding play because they exhibit the same emotions consumers do.

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U.S. Agency of the Year: Wieden + Kennedy Makes Magic—and Notches Impressive Growth—by Leaning Into Core Strengths

Agencies

The 'tried and true' have proved powerful and profitable.

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McCann Worldgroup Claims the 2019 Global Agency of the Year Crown for the First Time in Almost 2 Decades

Agencies

McCann Worldgroup is Adweek's 2019 Global Agency of the Year for the first time in almost 2 decades.

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How Hallmark Channel Made Christmas the Most Lucrative Time of the Year

Programming & Performance

Hallmark Channel celebrates the 10th anniversary of its Countdown to Christmas original movie marathon.

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Breakthrough Agency of the Year: Troubled Brands Turning to Johannes Leonardo Is a Sign the Agency Has ‘Come of Age’

Agencies

Adweek's 2019 Breakthrough Agency of the Year produced strong work for Volkswagen and Gap and doubled in size.

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