With 2 Cyber-Savvy Execs Leading the Charge, Walmart Is Finding New Ways to Be Nimble

Thinking like a startup has brought results for the retail giant

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Despite its standing as the world’s biggest retailer—more than 11,000 stores and over 100 million unique web visitors per month—Walmart views itself as a scrappy challenger in the ecommerce space dominated by titans like Alibaba and Amazon. In recent years, the company has undergone an ambitious transformation as it expands in the digital realm, tapping cyber-savvy executives Andy Dunn and Barbara Messing to help lead the way.

Dunn joined Walmart in June 2017, after the company’s $310 million purchase of men’s apparel brand Bonobos, which he founded a decade earlier and led as CEO.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the November 26, 2018, issue of Adweek magazine. Click here to subscribe.