The British agency has worked with brands like LA Galaxy, Strava and WeTransfer.
Brands including Dunkin', IHOP and Planters are in on the trend.
From Elevate: Influencers to L.A. Brand Stars, Adweek had a busy week on the West Coast.
'Everything that we do at Amazon is about being customer-obsessed.'
Change is happening—and fast.
They were driven by intangibles like storytelling, authenticity, empathy and inclusion.
Thinking like a startup has brought results for the retail giant.
Meanwhile, less than half have utilized TV advertising.
Services plan on upending the data market by letting users decide how their information is used and monetized.
AMC, Food Network and Lifetime are challenging Hallmark Channel and Freeform for December ad revenue.