Adweek magazine offers news, information and successful strategies to excel in the world of advertising. From local branding to international outreach, you’ll find everything you need. Discover content from experts and thought leaders in every industry to keep you focused on current trends and knowledgeable about all things marketing.
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SiriusXM’s Audio Alchemist Helps Brands Find Their Sound Through Science

Keller started out making dance remixes to country songs.

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Why Escapism Will Be the Defining Design Trend of 2023 for Brands

Marketers are defying the gravity of our fraught historical moment.

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Infographic: What Event Marketers Need to Succeed in 2023

Shifting from tentpole summits to intimate experiences, finding efficiencies and more.

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Top CMOs Share Their 2023 Resolutions, From Going Deeper to Putting People First

Leaders at SiriusXM, Cadillac, MLB and more reveal their priorities.

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Why a 1960s Housewife’s Idea for Weight Loss Still Works

Founded 60 years ago, WW—also known as WeightWatchers—remains applicable for 2023 resolutions.

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Savvy Brands Will Continue to Prioritize Multicultural Marketing in 2023

Companies ahead of the curve are already focused on diverse agencies, media suppliers and vendors.

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Streaming in the FAST Lane: How AVODs Are Giving TV Back to the Advertisers

Disney+'s and Netflix's ad-supported tiers are opening up new inventory and audiences to marketers in 2023.

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Holding Companies Put Long-Term Plans on Ice Amid Economic Confusion

Despite a full pitch pipeline, the amount of money up for grabs is 21% lower globally than it was last year.

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Publishers Embrace Subscriber Audiences to Power 2023 Ad Revenue 

Thriving in an economic downturn means eliminating advertising and subscription silos.

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Retailers’ Secret Weapons to Survive a Potential 2023 Recession? Digital Tools and Data

A lot has changed since the 2008 economic downturn in regards to how the industry operates.

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2023 Is the Year Marketers Will Understand, Measure and Buy Into the Creator Economy

Creators are making moves, and it's time the industry moves with them.

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Adweek Outlook 2023

Looking to the coming year, determining trends and what's to change in marketing in this year.

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Holding Companies Put Long-Term Plans on Ice Amid Economic Confusion

Despite a full pitch pipeline, the amount of money up for agencies’ grabs is 21% lower globally than a year ago.

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Savvy Brands Will Continue to Prioritize Multicultural Marketing in 2023

Companies ahead of the curve are already focused on diverse agencies, media suppliers and vendors.

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Holding Company Chiefs on How the Economic Downturn Measures Up to 2008’s Recession

These execs share whether they see parallels between now and 2008's recession.