Ad Tech Is Undergoing an Identity Crisis That’s Been Worsened by the Pandemic

Will ad tech undergo an identity crisis as it evolves toward a cookieless future?

Soda Brands Are Moving Into the Niche Energy Drink Category

Coca-Cola and PepsiCo are establishing new energy drink products and partnerships.

A Time Reporter Retrained Herself and Got an NBCUniversal Deal

Lisa Takeuchi Cullen wrote her way from journalism into a TV career.

We All Need Baby Yoda Right Now, and Covid-19 Has Kept the Cute Little Creature Popular

Baby Yoda's popularity doesn't wane.

Editor’s Letter: Game Recognizes Game

The inspiring story behind The Real Heroes Project, and why Adweek is so proud to be part of the historic campaign.

Adweek Exclusive: How the Sports World United to Honor the Pandemic’s ‘Real Heroes’

72andSunny's historic campaign features star athletes from the NFL, the Women’s Tennis Association, Electronic Arts and more.

The 12 Leagues Behind ‘The Real Heroes Project’ and Their Many Pandemic Relief Efforts

From donating millions of dollars in cash to producing PSAs and launching special programs.

Challengers Are Filling Gaps and Creating Consumer Countercultures

Purpose-driven and authentic challenger brands have risen to address the needs of emerging consumer counterculture segments.

Infographic: Shopping for Flour? Sure, So Is the Rest of America

People are shopping less, but buying more groceries—especially in the category of flour, mixes and more.

Streamers Are Using Extended Free Trials in an Effort to Hook Housebound Viewers

Subscription TV services offer generous free trials, hoping satisfied customers start paying up.