Retailers Reimagine Shops-in-Shops for Next-Gen Consumers
Target, Nordstrom and Kohl's are hinting at new possibilities for an old concept in retail.
Gaming Platforms Move Beyond Games Into Selling Virtual Goods in the Metaverse
Roblox and Fortnite are serving as marketplaces.
Every Celebrity Has an Alcohol Brand—but What Spells Success?
The ownership trend offers more power to personalities and greater opportunities for authentic storytelling.
Founded on a Reputation for Clean Eating—Literally—White Castle Gave Rise to Modern Burger Chains
Maybe Upton Sinclair is to thank.
MediaCom US CEO Sasha Savic Saw Opportunity in 2020 Where Others Saw Only Disruption
Meet Adweek's 2021 Media Executive of the Year.
How Raquel Wilbun Is Leaving a Lasting Impact on Mediahub’s Clients and Talent Alike
Introducing Adweek's 2021 Media All-Stars Rising Star.
Adweek’s Media All-Stars: 19 Agency Standouts Who Gracefully Guided Clients Through Crisis
This year's honorees helped reimagine business, strategy and consumer relationships.
Editor’s Letter: The Stars Are Aligned for the Return of Mediaweek
Mediaweek is reborn, and our 2021 Media All-Stars are revealed.
Infographic: Consumers Are Making More Purchases Through Social Media in the Pandemic
In-store shopping saw a 58% decrease among survey respondents.
Advertisers’ Questions Persist as Google Opens FLoCs to External Trials
The industry is scratching on the precipice of seismic change.
How to Boost Agency and Tech Performances Using Supply Chain Management
There will surely be a learning curve for some.
How Warner Bros. Built a Fake Brand That Lives Beyond the Cartoon World
The story behind Acme, the best-known brand that never existed.
Paywalls Are Coming to Twitter as Platforms Adjust to the Creator Economy
Twitter is the latest to adapt with its new Super Follows tweet paywall.
Ecommerce Brands Look to New Sustainability Measures as More People Shop Online
Carbon output and packaging waste are among the biggest concerns.
As Vaccinations Continue, Gyms Shift to Hybrid Models to Increase Membership Numbers
Planet Fitness, Orangetheory and Physique 57 are trying to meet users where they're comfortable.