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Companies Are Betting on a New Form of Conversational Commerce

Startups want to sell to consumers through text messages and chat windows.

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Live Sports Don’t Just Keep Linear TV Afloat—They Boost Streaming, Too

Marketers used to overlook digital buys, even during the Super Bowl, but no longer.

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What to Expect as CES Returns to Vegas as an In-Person Conference

The show will also have a hybrid component.

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How a University Counselor Landed at The Hershey Company

How Ryan Riess went from art history to counseling to the candy giant.

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What Will 2022 Bring? We Don’t Know, but Zoltar Does

The famous coin-op mystic flexes his marketing muscle in augmented reality.

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To Find Growth on TikTok, Marketers Need to Think Granular and Niche

It's no longer a platform brands and creators don't understand.

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A Marketer’s Guide to Getting Started in the Metaverse

2022 is the year to claim a digital beachhead, or watch competitors claim it first.

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Infographic: Hybrid Workers Are Exercising More and Are Therefore More Optimistic

Respondents who are working out more said they feel happier and healthier.

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Adweek’s 2022 Outlook for Media, Marketing and Tech

Our editors boldly predict where an industry facing another year of uncertainty is headed.

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Editor’s Letter: Introducing Adweek’s 2022 Global Theme

Thought starters for your business strategy in the new year.

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What Ad Agencies Should Be Doing to Demonstrate Their Value in 2022

They're fighting against the commoditization of their work.

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2022 Will Be a Year of Unintended Consequences From the Pivot to Privacy

Publishers and platforms brace for a battle over contextual data.

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The Next Big Deal That Will Change TV Is Just Around the Corner

With Warner Bros. Discovery and MGM-Amazon percolating, it’s only a matter of time before there’s even more consolidation.

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The Great Brand Identity Crisis: Coming in 2022

2021 was the year of intensified marketer grand-standing, asserting new purpose and looking for ways to meet the moment.

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Programmatic Players Lunge Toward Connected TV in 2022

Pain points worsened last year after early growth. Can technology solve the problems?