Mark Cross, the 175-year-old ‘American Hermès,’ Regains Its Luxury Status

The boxy profile of Mark Cross bags have since become a widely imitated signature.

Clorox’s Rebrand Plays It Safe With an Eye Toward a More Sustainable Future

In an effort to reach younger consumers, they're developing eco-friendly products.

Oprah, Gwyneth and Martha Hit the High Seas With Their Branded Cruise Lines

Oprah, Gwyneth Paltrow and Martha Stewart are all releasing branded cruise lines.

Here’s What’s in Store for Retail in 2020

Look for outlets to falter, click and collect to expand, lifestyle preferences to rule restaurants and fashion brand alliances to reach new heights.

How Brands Are Battling Knockoffs on Amazon

Copycat products are widely available on Amazon thanks to the proliferation of third-party sellers, and it's a real problem for brands.

Retail Has Struggled but Is Using Experiential to Keep Consumers Invested

Through activations and pop-ups, retail brands are hoping to garner consumer interest.

How Ad Tech Is Bracing for Life After the Cookie

Following Google's announcement that Chrome will no longer support third-party cookies, the ad-tech industry is preparing for the change.

4 Ways I’m Challenging Advertising’s Ageism Problem

The narrative around getting older in the advertising industry needs to change.

How to Protect Your Amazon Listings From Copycats

Amazon has a Code of Conduct for its sellers and services for brands looking to distinguish legitimate products from counterfeit ones.

How the Revolutionary ‘Cheese Food’ Velveeta Became a Super Bowl Staple

Velveeta is a 'pasteurized recipe cheese product,' there are actual historical reasons why such a product exists—and makes a such good dip.