This is a Profile

How Reese’s Pieces Landed Its Big Break With Help From the Alien Who Wanted to Go Home

Perspective

When Mars Inc. passed on having M&Ms featured in E.T., the opportunity went to Hershey's.

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How One Creative Is Changing the Entrepreneurial and Design Landscape in Texas

Jane Claire Hervey's work aims to address opportunity gaps in the industry for women and nonbinary folks.

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How Agencies Are Adapting as Data Becomes More Important for Brands

Having a modern planning and reconciliation platform is a must now.

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Social Media Platforms Are Providing More Resources to Register Users to Vote

This includes everything from information about where to go to registration portals.

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Candy Brands Are Trying to Solve the Halloween Pandemic Puzzle

Trick-or-treating and other traditional ways of celebrating are off the table since they don't comply with social distancing practices.

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The Only Thing That Scares Lovecraft Country Creator Misha Green Is Playing It Safe

Adweek’s Game Changer of the Year Misha Green talks about making the year’s wildest new show, Lovecraft Country.

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Media Newsletters Are Booming, and Substack’s Co-Founders Lit the Fuse

Adweek’s Publishing Executives of the Year built their entire business around what used to be an afterthought to many media companies: newsletter subscriptions.

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The 2020 Hot List: Honoring the Year’s Best in TV, Publishing, Digital and Brands

Hot List

Adweek's 2020 Hot List recognizes the people, platforms, creators and companies that stood out in an unprecedented year.

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The 2020 TV Hot List: The Year’s Biggest and Buzziest Shows, Networks and People

Honorees include Watchmen, The Mandalorian and Schitt’s Creek.

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Jon Favreau’s First-Ever TV Series Made Disney+ an Instant Streaming Powerhouse

With The Mandalorian, Adweek’s TV Creator of the Year Jon Favreau made a galaxy-wide hit—and put Disney+ on the map.

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The 2020 Brands Hot List: The Companies and People That Boldly Stood Out in a Trying Year

Hot List

Clorox, Airbnb and even Steak-umm were among the Brands Hot List honorees that made waves during the pandemic.

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The Atlantic’s Jeffrey Goldberg Deftly Captains His Team While Breaking Explosive News

Adweek's Editor of the Year has led by example, breaking national news while deftly managing his team.

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The 2020 Publishing Hot List: The Print and Media Brands Rising to Covid-19’s Challenges

Hot List

This year’s Publishing Hot List winners quickly adapted to Covid-19 to create some of their finest work ever.

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Sarah Cooper’s Trump Lip-Syncs Turned Pandemic Boredom Into a Career Catapult

Sarah Cooper—Adweek's Digital Creator of the Year—turned her Trump lip sync viral videos into a Netflix comedy special and CBS development deal.

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Twitter CEO Jack Dorsey Leads the Charge Against Lies and Hate Speech on Social Media

Twitter CEO Jack Dorsey's tough decisions have already put immense pressure on Twitter’s peers to clean up the misinformation and hate speech on their platforms.

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