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Retailers Reimagine Shops-in-Shops for Next-Gen Consumers

Customer Experience

Target, Nordstrom and Kohl's are hinting at new possibilities for an old concept in retail.

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Gaming Platforms Move Beyond Games Into Selling Virtual Goods in the Metaverse

Roblox and Fortnite are serving as marketplaces.

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Every Celebrity Has an Alcohol Brand—but What Spells Success?

The ownership trend offers more power to personalities and greater opportunities for authentic storytelling.

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How Raquel Wilbun Is Leaving a Lasting Impact on Mediahub’s Clients and Talent Alike

Introducing Adweek's 2021 Media All-Stars Rising Star.

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Adweek’s Media All-Stars: 19 Agency Standouts Who Gracefully Guided Clients Through Crisis

Media All-Stars

This year's honorees helped reimagine business, strategy and consumer relationships.

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Editor’s Letter: The Stars Are Aligned for the Return of Mediaweek

Mediaweek is reborn, and our 2021 Media All-Stars are revealed.

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Infographic: Consumers Are Making More Purchases Through Social Media in the Pandemic

Data Points

In-store shopping saw a 58% decrease among survey respondents.

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Advertisers’ Questions Persist as Google Opens FLoCs to External Trials

Programmatic

The industry is scratching on the precipice of seismic change.

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How to Boost Agency and Tech Performances Using Supply Chain Management

There will surely be a learning curve for some.

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How Warner Bros. Built a Fake Brand That Lives Beyond the Cartoon World

Perspective

The story behind Acme, the best-known brand that never existed.

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Paywalls Are Coming to Twitter as Platforms Adjust to the Creator Economy

Twitter is the latest to adapt with its new Super Follows tweet paywall.

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Ecommerce Brands Look to New Sustainability Measures as More People Shop Online

Sustainability

Carbon output and packaging waste are among the biggest concerns.

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As Vaccinations Continue, Gyms Shift to Hybrid Models to Increase Membership Numbers

Planet Fitness, Orangetheory and Physique 57 are trying to meet users where they're comfortable.