Alt Image Text

Meet the Winners of the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

These ad-tech and mar-tech solutions were tops in their categories, according to our community.

Alt Image Text

Peacock Gets an Olympic-Size Promotion a Year Later Than Expected

NBCUniversal hopes that games coverage will supersize streaming growth.

Alt Image Text

CEO Mark Read Discusses WPP’s Data-Focused Shift Toward a New Digital Age

The chief executive talked Adweek through his company's playbook for the future ahead of his NexTech 2021 appearance.

Alt Image Text

What the Latest Move by Google on Cookie Deprecation Really Means for Marketers

Voice

The clock is ticking; marketers have two years to seek, test and implement cookieless strategies.

Alt Image Text
Alt Image Text

When Will Gen X Women Have Their Marketing Moment?

Menopausal brands are giving them the floor, but it's only the beginning.

Alt Image Text

Videoconferencing Plans Its Next Move as Workplaces Consider Hybrid Models

As employees battle Zoom fatigue, the role of video tools in the workplace is set to shift.

Alt Image Text

Authenticity Is Key to Connecting Brands and Consumers for FCB’s Juan Woodbury

The evp, director of branded content and entertainment wants to take advertising to a personal level.

Alt Image Text

This Camper Has Been a Quarantine Staple Since 1960s Space Missions

Perspective

As America returns to vacationing, this 90-year-old bubble camper is as popular as ever.

Alt Image Text

For a Specialty Tomato Varietal, ‘Bomb’ Is the Flavor—and the Name

Branding

How a tomato hater learned to love and market a line of sugar-sweet heirlooms and taught consumers to feel the same way.

Alt Image Text

Tracee Ellis Ross Is on a ‘Juicy and Joyful’ Journey to Celebrate Authentic Beauty

The Black-ish star and daughter of Motown royalty has forged her own path.

Alt Image Text

Adweek’s Women Trailblazers: 35 Inspirational Leaders Improving the Future for Us All

Our 2021 honorees muscled through a challenging year to change media, marketing and tech.

Alt Image Text

Infographic: General Consensus on the New Normal Is a Mix of ‘Meh’ and Cynicism

Data Points

Survey respondents still largely feel overwhelmed and burnt out.

Alt Image Text

4 New Rules for Handling Business as the Pandemic Changes Everything We Once Knew

As the landscape shifts drastically, we need to alter our approaches to it.

Alt Image Text

Roku Changes the AVOD Game by Turning Quibi’s Lemons Into Lemonade

Original content is a win-win for buyers and connected TV.