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Amid a Devastated Travel Industry, Vrbo Has Optimism for Its Future

Home rentals saw less of a decline than other parts of the hospitality industry.

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Marketers Bet on Which Pandemic-Inspired Behaviors Have the Most Staying Power

Many habits consumers have picked up with likely last.

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How Retailers Were Forced to Modify Their Playbooks for Handling Crises

The months-long stress test may leave them better prepared for the future.

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Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers

A year of swift, unexpected change set the industry into motion.

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Which Quarantine-Fueled Technologies Will Outlast the Pandemic?

Experts believe brands will continue using many digital tools, like virtual events and AR.

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Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021

The future was much closer than anyone could have anticipated at the beginning of 2020.

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Ad Tech Is Primed for Its Own Roaring ’20s

2021 Outlook

Battles between Big Tech players and government oversight will shape the industry for the next decade.

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From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021

Convergent TV

‘Something passing for normalcy’ beckons, but the streaming migration will transform television.

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What to Expect in Post-Pandemic Production After a Year That Altered Almost Everything

The industry may normalize in 2021, but it's likely to look very different from what came before.

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What Next? Adweek’s 2021 Outlook for Media, Marketing and Tech

Adweek's editors break down where we were before the pandemic, where we are right now and, importantly, where we're going.

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Editor’s Letter: You Have Questions. We Do, Too

A year into Covid-19, the Adweek staff is tracking down answers and making predictions.

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What—and Who—Is on Marketers’ Minds for 2021?

Predictions and stream of consciousness from our community.

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‘Agility in Their DNA’: How Media Companies Will Lean Into Their Strengths

They're bracing for some tough months ahead.

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After a Year of Turmoil, the Future of Agencies May Well Be Bright

Those that expertly change and adapt can make significant gains.

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This MIT Ph.D. Optimizes Media for Alibaba and Beyond Meat

Leadership & Talent

She went from studying science at school to applying data science at work.