Adweek magazine offers news, information and successful strategies to excel in the world of advertising. From local branding to international outreach, you’ll find everything you need. Discover content from experts and thought leaders in every industry to keep you focused on current trends and knowledgeable about all things marketing.

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    How Strava’s CMO Is Winning Over Walkers Without Losing Hardcore Runners

    Louisa Wee is betting that Strava can widen the tent to everyday wellness without diluting what made it essential to serious athletes.

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    Jaylen Brown and the Moment of Truth

    The NBA superstar made history with the launch of his 741 sneaker brand. But after his landmark season and shocking trade, both are facing a defining moment.

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    The BAM Connection’s Rob Baiocco Applies the Lessons of Martial Arts to Advertising

    The Bam Connection CCO's new book, A Noble Path, finds business wisdom in taekwondo, boxing, and krav maga.

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    MTV for This Generation: Track Star Is What a Media Company Looks Like Now

    Founded by a creator and backed by a legacy media scion, the startup is trying to turn a social video franchise into a media empire.

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    Noble People’s Mike McHale Brings Radio Cabinets Into the 21st Century

    The experiential marketing leader behind Radio Blue revives Art Deco relics with new technology.

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    The New Power Player: How Cannes Lions Is Grappling With AI

    With lavish events and its own award category, AI is staging a soft takeover of a festival meant to celebrate human ingenuity.

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    These Cannes Lions Veterans Are Using AI Tools to Plan a Better Festival

    Their AI agents cut planning time and optimized outreach.

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    Priyanka Chopra Jonas Is the Luxury Brand Whisperer

    Priyanka Chopra Jonas conquered the entertainment worlds of two countries. Her advertising career is shaping up to be even more impressive.

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    ADWEEK’s Cannes Lions 2026 Map: Your Key to the Croisette

    Will you make it to all of these activations in five days?

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    Exverus by Brainlabs’ Aaron Silva Is the Good Cook Behind Big Evil Barbecue

    The assistant director of ad ops makes all his meats at home on a collection of grills and smokers.

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    How I AI: Tech Recipes CEO Brian Chap Built a ‘True Decision Engine’

    Inside the strategic consultancy's RootIQ product, plus how Chap uses AI at home.

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    Ulta Beauty Says AI Is Supercharging Its Rewards Program, Driving 95% of Sales

    CMO Kelly Mahoney is unlocking personalization at scale for 46.7 million Ulta Rewards members.

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    McCann’s Tyler Turnbull Enjoys Skiing for the Challenge—and Family Time

    McCann global CEO Tyler Turnbull spends his winters in the mountains of Canada. Catch him if you can.

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    M+C Saatchi’s Rhonda Hiatt Brings the World of Wine Traditions to Ohio

    With Meridien Uptown, M+C Saatchi Consulting global CEO Rhonda Hiatt realizes a creative and foodie ambition.

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