Adweek magazine offers news, information and successful strategies to excel in the world of advertising. From local branding to international outreach, you’ll find everything you need. Discover content from experts and thought leaders in every industry to keep you focused on current trends and knowledgeable about all things marketing.

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The Enduring Power of Carhartt Comes From More Than Style

How a hard-wearing industrial brand lures laborers, rappers and fashionistas alike.

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CBX’s Rick Barrack Doesn’t Just Collect Corvettes—He’s Also a Master Judge

Creative and design agency CBX's Rick Barrack is driven by excellence.

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Infographic: Bud Light’s Dylan Mulvaney Backlash, a Year Later

America's once-favorite beer is still underperforming in sales and public perception.

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There’s a Better Way to Do Influencer Trips

The marketing tactic works, but recent voyages have garnered criticism.

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Making People Feel Special Is What Fri Forjindam Does Best

In addition to chief development officer of Mycotoo, she has another title: vibe curator.

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How Agencies Use AI to Generate New Business

Stagwell's Gale uses technology to respond to RFIs quicker, with more strategic prowess.

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What Creators Really Think About Brand Deals, the Future of Platforms and Creativity

Tefi Pessoa, Hunter Harris, Khalil Greene and Robyn DelMonte got famous on the Internet, but they don't see it as their ultimate future.

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Theoretical Physics Prepared Jonathan Roberts for a Career in Ad Tech

The Oxford academic found a stimulating complexity in both worlds.

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The Gretsch Became an Icon Along With The Beatles

The rockabilly icon favored by countless guitar gods continues to rock on.

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The Power and Beauty of Hula Is Her Oasis in the Media World

Off the Clock: Sarah Freund of Brill Media finds connection in the Hawaiian tradition.

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Activists Want Brands to Pay for Single-Use Packaging

Single-use plastic packaging—the miracle material that has allowed CPG brands to thrive in the last 50 years—is filling landfills, polluting the environment and filling our foods, bodies and oceans with [...]

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Infographic: What the Agency World Looks Like in 2024

Advertising and public relations is younger and whiter than the general public.

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Retail Media’s New Secret Weapon Is Incremental ROAS

Traditional metrics may not accurately reflect the impact of new brand initiatives.