How Faux Meat Is Beefing Up Burger King, Subway and Dunkin’ Menus

Plant-based protein brands are expanding their reach with new distribution deals.

Jeff Goldblum Always Stays True to the Most Fascinating Character of Them All: Himself

Most people talk about the movie blockbusters, but advertising is also a rich territory for this eclectic star.

At NexTech, Marquee Names Discussed the Future of Ad Tech

Featuring execs from companies like Google, Neustar, Electronic Arts and S4 Capital.

How Jamba Put Smoothies on the Map

Now pushing 30, the brand is still squeezing all it can from the fruity segment it pioneered.

DTC Brands Are Finding Their Target Audiences Through Streaming Services

Some view OTT as a testing ground for other video campaigns.

How I Went From Buddy to Boss and Reevaluated Leadership Techniques

Advice for anyone rising into a higher position from a peer-intensive one.

Adweek’s Project Isaac Winners: 19 Daring Campaigns Centered on Bold Innovation

The 2019 recipients of our top prize for invention in marketing.

Ad-Tech Companies Are Dipping Their Toes Into Brand Sponsorship Metrics in Esports

With industry growth comes the need for new means of measurement.

Infographic: Over Half of Consumers Would Pay More for Sustainable Products

New data shows brands need to focus on eco-friendliness.

Dynamic Podcasting Promos May Finally Be Nearing a Tipping Point

With recent tectonic shifts in the landscape, the industry may be poised to tackle measurement and scale challenges through dynamically inserted ads.