Infographic: What the Agency World Looks Like in 2024

Advertising and public relations is younger and whiter than the general public

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For a sector of the economy tasked with persuading consumers to choose one eyeshadow, streaming service or insurance provider over all the others, advertising and PR don’t always look like the general public.

More than half of the people employed in the industry are women. Nearly 4 in 5 are white. Agencies and public relations firms skew young, too, with 63% of workers falling between ages 16 and 44, according to 2023 numbers from the U.S.



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This story first appeared in the March 12, 2024, issue of Adweek magazine. Click here to subscribe.