The Power and Beauty of Hula Is Her Oasis in the Media World
Off the Clock: Sarah Freund of Brill Media finds connection in the Hawaiian tradition.
The Gretsch Became an Icon Along With The Beatles
The rockabilly icon favored by countless guitar gods continues to rock on.
Theoretical Physics Prepared Jonathan Roberts for a Career in Ad Tech
The Oxford academic found a stimulating complexity in both worlds.
Retail Media’s New Secret Weapon Is Incremental ROAS
Traditional metrics may not accurately reflect the impact of new brand initiatives.
Infographic: What the Agency World Looks Like in 2024
Advertising and public relations is younger and whiter than the general public.
Activists Want Brands to Pay for Single-Use Packaging
Single-use plastic packaging—the miracle material that has allowed CPG brands to thrive in the last 50 years—is filling landfills, polluting the environment and filling our foods, bodies and oceans with [...]
The 2024 Media Hot List: From Health to Sports to Business News
The people and news organizations that brought the most captivating coverage to readers.
Q&A: Nielsen’s CEO on Rolling With Massive Changes in 2024
From Nielsen One to the delayed sunsetting of industry currency.
Why More Publishers Aren’t Transacting on Attention … Yet
Marketers can use guarantees strategically to avoid ad fraud.
Under CEO Anna Bateson, The Guardian Is Quietly Thriving
ADWEEK’s Media Executive of the Year has found unusual success with an unusual model.