Under CEO Anna Bateson, The Guardian Is Quietly Thriving

ADWEEK’s Media Executive of the Year has found unusual success with an unusual model

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Few publishers are quite so distinct as The Guardian

The news organization, originally founded in 1821, is wholly owned by a financial trust, levies a “nagwall” to encourage reader support, refuses to work with oil and gas advertisers, and caters to a global audience distributed equally across three continents.

In an industry plagued by risk aversion, The Guardian has been rewarded for its originality. And under the tenure of chief executive Anna Bateson, it has become a remarkable, rare success story.



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This story first appeared in the March 12, 2024, issue of Adweek magazine. Click here to subscribe.