How Measurement Is Evolving—and What Everyone’s Still Getting Wrong
Plus, what’s top of mind for the industry heading into upfront talks.
The Right Way to Build Brand Love by Hopping on Viral Trends
The Paralympics’ lighthearted TikToks contrast the industry's conventional disability content.
Understanding the Modern Live Sports Viewing Experience
It’s all about the data, adapting creative and measuring impressions.
Are Lavish Influencer Trips Still Valuable for Brands?
Marketers look to sponsor experiences that impress creators—without irritating consumers.
What Buyers and TV Insiders Really Think About the Top Measurement Companies
From who's the best to work with—to what still needs improvement.
As Alternate ID Adoption Increases, These 5 Solutions Lead the Pack
The notoriously saturated ecosystem has finally begun to consolidate.
Analyzing Measurement’s ‘Critical’ Role in 2023 Upfront Negotiations
After '12 months of false starts,' TV insiders say it's time to get down to business.
Inside the TV Industry’s Numbers-Crunching to Build Its Multicurrency Future
With upfronts looming, there’s a new set of measurement obstacles to navigate this year.
Spotlighting marketers’ efforts to accurately measure and track evolving consumer behaviors and engagement.
Nielsen CEO David Kenny on Nielsen One Learnings, Reaccreditation and What’s Next
The brand is working to win back the industry's trust after a rocky few years.
May the Best Attention Metric Win
Holding companies’ competing business objectives make identifying universally-accepted attention KPIs anytime soon implausible.
Branded Entertainment Is More Than a Brand Slogan in a Script
Policies on it are often fuzzy and vary according to platform.
Fast Food’s Next Battleground: In-House Delivery
Data-hungry brands scramble to onboard customers to their own apps.
How the Big Measurement Companies Actually Measure Up
From Comscore to VideoAmp, a breakdown of the landscape's key players.
Golden Arch-itects: How 2 Marketing Dynamos Reinvigorated McDonald’s for Gen Z
Old McDonald's? Not anymore, thanks to CMOs Morgan Flatley and Tariq Hassan.