How Measurement Is Evolving—and What Everyone’s Still Getting Wrong

Plus, what’s top of mind for the industry heading into upfront talks

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People might not be talking publicly as much about measurement and currency as they did a year ago, but it’s still a topic that is very much on the industry’s mind heading into the 2023 upfront. 

During last month’s Convergent TV event, Adweek talked to some of the biggest players in the space—including Disney ad sales chief Rita Ferro; Jodie McAfee, svp, agency partnerships,; Warner Bros. Discovery’s global CMO for streaming Patrizio Spagnoletto; and John Halley, president of advertising at Paramount—for their take on what’s top of mind for them when it comes to measurement and how it will factor into this year’s negotiations. 




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