How the Big Measurement Companies Actually Measure Up

From Comscore to VideoAmp, a breakdown of the landscape's key players

To give marketers and publishers a breakdown of the current TV landscape around measurement and currency, Adweek reached out to several of the top names in the field, asking them to tell their stories in their own words.

In addition to the industry’s legacy measurement company, Nielsen, which is celebrating its 100th anniversary in 2023, we spoke with the main players making a name for themselves, including VideoAmp, Comscore, iSpot, Samba TV, EDO and 605.

Here’s everything you need to know about the measurement companies trying to measure up:


Year founded: 1999

Key partnerships: Long-established partnerships across the largest media players on the buy-side and sell-side, including 85 of the top 100 U.S.



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This story first appeared in the April 2023 issue of Adweek magazine. Click here to subscribe.