Nielsen CEO David Kenny on Nielsen One Learnings, Reaccreditation and What's Next

The brand is working to win back the industry's trust after a rocky few years

It’s been a rocky few years for Nielsen following the loss of its third-party accreditation in late 2021.

Though the Media Rating Council (MRC) confirmed late last year that the measurement company’s status remained suspended, Nielsen has been working hard to earn back trust from buyers and sellers. It’s currently in the process of rolling out its new cross-media industry solution, Nielsen One, which will eventually replace the long-standing C3 and C7 currencies.

Ahead of the 2023 upfront, Adweek caught up with Nielsen CEO David Kenny to learn the latest on Nielsen One, its accreditation status and how the company is positioning itself in the marketplace.

This interview has been edited and condensed for clarity.

Adweek: How are you thinking about Nielsen One, and how does it fit into the larger view of the company?

David Kenny: We’ve always had an evolution of...

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