Jason LynchJason Lynch is Adweek's TV/Media Editor.@jasonlynchjason.lynch@adweek.comJason Lynch is Adweek's TV/Media Editor, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video. Formerly TV Editor for People magazine, he has been covering the TV and movie industries for two decades. TCA Press Tour The 7 Biggest Things We Learned About TV’s Future at TCA Winter Press Tour The TCA winter press tour gave us a glimpse into what the industry will look like in 2020. Streaming & OTT Peacock Has Promise, but Streaming Service Could Take Time to Spread Its Wings Our top takeaways about Peacock from NBCUniversal's investor day—and why the service will likely take longer to catch on than other streaming rivals. Streaming & OTT NBCU Signs State Farm, Target and Unilever as Peacock Sponsors, Sets New Ad Formats NBCUniversal has set its ad strategy for the upcoming streaming service ahead of its April launch. Programming & Performance Jo Ann Ross Lines Up ViacomCBS Ad Sales Leadership Team Ad sales chief Jo Ann Ross has set the members of ViacomCBS’ senior leadership team who will head up the combined company’s market strategy. Programming & Performance With Arrow Ending, The CW Readies Next Wave of Superhero Series Ahead of Arrow’s Jan. 28 series finale, The CW chief Mark Pedowitz has been busy putting together what he calls “Arrowverse 2.0.” TCA Press Tour Showtime Renews Shameless for 11th and Final Season Showtime said that Shameless will end after its 11th season, which will air this summer. TCA Press Tour CBS All Access Picks Up Animated Daily News Satire From Stephen Colbert CBS All Access picked up an animated daily news satire from Stephen Colbert and renewed Star Trek: Picard even before it premieres. TCA Press Tour CBS Orders Silence of the Lambs Sequel Series, Focused on Clarice Starling CBS becomes the latest broadcast network to stock up on prime-time specials and big series orders to compete with streaming services. TCA Press Tour Tina Fey and Amy Poehler Will Host 2021 Golden Globes as NBC Sets Long-Term Event Strategy NBC is the latest broadcaster to embrace major events as the best way to set itself apart from its growing number of streaming rivals. Programming & Performance The CW Chief Mark Pedowitz Promoted to CEO and Chairman Mark Pedowitz, who has been president of The CW since 2011, was named chairman and CEO of the network.123…181Next »