As TV Viewing Habits Shift, Networks Vow Patience With Fall’s New Shows
It can take months, or years, for some series to break out in a multiplatform world.
Networks Bet On Franchises Like FBI, CSI to Boost Broadcast’s Fall Ratings
They ‘check every box for success in the current TV landscape,’ says CBS chief Kelly Kahl.
Broadcasters Expect Linear Bounce Back This Season After Pandemic Ratings Plummet
‘It feels like people are ready to get back to some degree of normalcy,’ said CBS Entertainment president Kelly Kahl.
Brian Robbins, David Nevins Divvy Up Paramount Pictures in Major Restructuring
The Nickelodeon chief will also run the film side, while the Showtime CEO heads up the TV division.
CBS Revives the Elaborate Network Jingle Promo, Urging Viewers to ‘Feel This Fall’
Network stars sing, dance and rap in musical throwback.
Broadcasters Anticipate Biggest NFL Ad Revenue Season Ever Following Covid Upheaval
With entertainment rating declines, ‘we are the sole purveyors of scale,’ says one exec.
How Fox Plans to Continue Its 18-49 Win Streak This Season, Despite Linear Ratings Drops
Entertainment chief Michael Thorn on fall strategy and the ways Covid-19 has permanently changed the business.
NBC Has Only ‘a Few’ Super Bowl 56 Ad Units Left, 5 Months Before Game
Company has secured as much as $6.5 million per 30-second spot.
Fox Sports to Start Super Bowl 57 Ad Sales 18 Months Ahead of Game
Company will seek north of $6 million per 30-second spot.
Netflix Picks Up Manifest for Fourth and Final Season Following NBC Cancellation
Show became a hit after arriving on the streamer in June.