A+E Networks Upfront Emphasizes Power of Linear TV, Total Audience Metric Shift
The company's new slate features 50% more programming, including Janet Jackson and Bill Clinton projects.
Disney Shows Off Enhanced Programmatic, Addressable Platform Offerings Ahead of Upfront
Tech showcase for marketers touts evolution to unified advertising approach.
AMC Networks, Omnicom Complete First National Linear Addressable Campaigns
Media company will make the offering a key component of this year’s upfront.
Nickelodeon Sets Family-Friendly Upfront Event, Its First Since 2018
Virtual presentation for marketers and their kids will be held March 18.
Cable Networks Remain Profitable Despite Cord-Cutting—but Upheaval Is Coming
‘It’s going to be really bad for independent networks,’ says MoffettNathanson senior analyst Michael Nathanson.
Scripps Sells Triton Digital to iHeartMedia for $230 Million
Deal will expand iHeartMedia’s podcast business and programmatic offerings.
Univision Latest Presenter to Rejoin Upfronts Week in May
Plus, new ad sales chief Donna Speciale hires two of her former WarnerMedia lieutenants.
WarnerMedia, Fox Also Set Virtual Return to Upfronts Week
Companies join Disney, ViacomCBS and Discovery in resuming the marketing tradition in 2021.
New Hallmark Channel Chief Touts Diversity Focus Following Controversy
"We are really seeking to make sure that everyone can see themselves in our movies," said Hallmark Channel's new CEO.
Discovery Joins Disney, ViacomCBS in Setting Upfronts Week Virtual Event
The Company schedules its presentation for May 18.