Outlook

The Biggest Challenges Marketers Are Facing in 2023

And their predictions for how the year will shake out

Danielle SteinDirector of strategy, social, McCann at nextech being interviewed by adweek — Marketers also shared the best advice they’ve received for navigating economic uncertainty.Adweek

By Jason Lynch & Breana Mallamaci

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Adweek assembled six CMOs for a roundtable to discuss their plans for driving growth amid economic headwinds. But we wanted to hear from other marketers as well about how they are approaching the new year.

We talked with several marketers at Adweek’s recent NexTech event about the biggest challenges that they and their teams will face this year, the best piece of advice they’ve received for navigating this time of economic uncertainty and their big predictions for 2023.

Here’s

Jason Lynch

Jason Lynch is senior managing editor at Adweek, overseeing the magazine and digital covers, as well as all TV coverage across linear and streaming.

Breana Mallamaci

Breana Mallamaci is the director of video and an animator at Adweek. She enjoys making spreadsheets in her spare time for fun.

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