The Biggest Challenges Marketers Are Facing in 2023

And their predictions for how the year will shake out

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Adweek assembled six CMOs for a roundtable to discuss their plans for driving growth amid economic headwinds. But we wanted to hear from other marketers as well about how they are approaching the new year.

We talked with several marketers at Adweek’s recent NexTech event about the biggest challenges that they and their teams will face this year, the best piece of advice they’ve received for navigating this time of economic uncertainty and their big predictions for 2023.

Here’s what they had to say:  

Editor: Breana Mallamaci