Adweek Media Visionary Conan O'Brien Gets Sirius About His Audio Empire—and a TV Return

After reinventing late-night, the television icon is doing the same with podcasting

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Conan O’Brien considers himself a lucky guy. And not only because he was fortunate enough to spend 28 years reinventing late-night, first when he was NBC’s surprise pick to replace David Letterman as Late Night host in 1993, then followed by an innovative 11-year run on TBS’ Conan, which ended in June 2021. O’Brien is also keenly aware that luck has had an outsized role in the unbelievable breaks that came his way, starting with the way the Late Night job somehow fell to someone who, at the time, had just logged a few years writing for Saturday Night Live and The Simpsons.

“So anyone in this business—and I’m gonna go further than that, I think anybody in any business or any endeavor—who doesn’t carve out a healthy chunk and assign it to luck is deluded,” said O’Brien.




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This story first appeared in the Oct. 10, 2022, issue of Adweek magazine. Click here to subscribe.