Marketers Make New Year's Resolutions and Preview 2023's Biggest Buzzwords

Plus, what they are most excited looking ahead to this year

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Six marketing chiefs shared insights at Adweek’s recent CMO roundtable about their plans for driving growth amid economic headwinds. Before sitting down to swap strategies, they spoke with Adweek about how they’ll be navigating the new year.

CMOs Orlando Baeza (Flock Freight), Soyoung Kang (eos Products), Denise Karkos (SiriusXM), Karin Timpone (Major League Baseball), Dara Treseder (Autodesk) and Tiffany Xingyu Wang (OpenWeb) talked about their New Year’s resolutions, what they are most excited about looking ahead to 2023 and which buzzwords they think will dominate in 2023.

Here’s what they had to say:

Editor: David Song