NBCU Ad Sales Chief Linda Yaccarino Named Twitter CEO

Elon Musk said she 'will focus primarily on business operations'

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UPDATE: Yaccarino’s appointment was made official on Friday morning.

Longtime NBCUniversal ad sales chief Linda Yaccarino was been named Twitter’s new CEO on Friday, succeeding Elon Musk.

Yaccarino “will focus primarily on business operations, while I focus on product design & new technology,” Musk tweeted. “Looking forward to working with Linda to transform this platform into X, the everything app.”

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