As consumer behavior has transformed seismically since the pandemic, it is more important—and more challenging—than ever for marketers to determine where they have migrated to. In our Finding the Customer package, we spotlight the efforts to accurately measure and track those evolving consumer habits and engagement. That includes features on the state of TV measurement, the industry’s struggle to standardize attention metrics and which alternate ID solutions are leading the pack. It is essential reading as you plot out your media mix heading into the upfront.