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“So, how do I get my brand into the next season of Emily in Paris on Netflix? Not just product placement, but something like McDonald’s did with their McBaguette? But less blatant [and] more authentic?” These are questions I’ve been asked more times than Emily changes her outfits, or Sylvie gives one of her withering French-lady looks.
There’s nothing new about branded entertainment. We’ve seen commercial products pop up in countless Hollywood movies, from the Bond franchise to The Lego Movie.
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