Portrait of Emmy Liederman

Emmy Liederman

Emmy is an Adweek staff writer covering ad agencies. Emmy is a 2021 graduate of The College of New Jersey with a major in journalism and minors in Spanish and broadcast journalism. For Adweek, Emmy reports on influencer agencies, independent agencies and broader industry trends.

Alt Image Text

‘Silence, Brand’: How to Avoid Corporate Cringe on Social Media

Platforms

Experts believe that the influx of cringe-worthy content from brands on TikTok and Twitter will lead to a silence period.

Alt Image Text

How Black//Brown and Brunner Are Illustrating the Impact of Diversity in Marketing

Diversity, Equity and Inclusion

Consultancy Black//Brown and agency Brunner are taking an uncommon approach to diversity in marketing.

Alt Image Text

Agency Highsnobiety Just Put TikTok’s Favorite Trainspotter in the Conductor’s Seat for Gucci

Ad of the Day

Francis Bourgeois is the latest face of the luxury brand and The North Face.

Alt Image Text

4A’s Foundation and Spotify Launch Collaborative Fellowship to Uplift Black Creatives

Diversity, Equity and Inclusion

Spotify and the 4A's Foundation partner on a fellowship to uplift Black creative talent.

Alt Image Text

Agencies Need a Strong Plan for Freelancers. Here’s How to Develop One

The Future of Agencies

Here's how agencies can adapt to the freelance talent wave and retain the best employees.

Alt Image Text

How Access to TikTok’s API Is Crucial for Influencer Marketing Agencies

Influencers & Creators

Influencer marketing agencies set themselves apart from the competition when they gain access to the platform's API.

Alt Image Text

EV Charging Brand Wallbox Will Advertise in the Super Bowl

Super Bowl

EV Charging brand Wallbox will be advertising in the Super Bowl.

Alt Image Text

Grey Group Exec Alex Morrison Is Leaving the Agency to Build Up the Creator Economy

Influencers & Creators

Alex Morrison, a former global partner at Grey Group, is now Pearpop's first CMO.

Alt Image Text
Alt Image Text

From Midnight Snacking to Canceled Resolutions, Johannes Leonardo Is Helping Kraft Glorify Comfort

Independent Agencies

Johannes Leonardo, which works on more Kraft-Heinz brands than any other shop, helps the brand market comfort.