Emmy Liederman
Emmy is an Adweek staff writer covering ad agencies. Emmy is a 2021 graduate of The College of New Jersey with a major in journalism and minors in Spanish and broadcast journalism. For Adweek, Emmy reports on influencer agencies, independent agencies and broader industry trends.
‘Silence, Brand’: How to Avoid Corporate Cringe on Social Media
Experts believe that the influx of cringe-worthy content from brands on TikTok and Twitter will lead to a silence period.
How Black//Brown and Brunner Are Illustrating the Impact of Diversity in Marketing
Diversity, Equity and Inclusion
Consultancy Black//Brown and agency Brunner are taking an uncommon approach to diversity in marketing.
Agency Highsnobiety Just Put TikTok’s Favorite Trainspotter in the Conductor’s Seat for Gucci
Francis Bourgeois is the latest face of the luxury brand and The North Face.
4A’s Foundation and Spotify Launch Collaborative Fellowship to Uplift Black Creatives
Diversity, Equity and Inclusion
Spotify and the 4A's Foundation partner on a fellowship to uplift Black creative talent.
Agencies Need a Strong Plan for Freelancers. Here’s How to Develop One
Here's how agencies can adapt to the freelance talent wave and retain the best employees.
How Access to TikTok’s API Is Crucial for Influencer Marketing Agencies
Influencer marketing agencies set themselves apart from the competition when they gain access to the platform's API.
EV Charging Brand Wallbox Will Advertise in the Super Bowl
EV Charging brand Wallbox will be advertising in the Super Bowl.
Grey Group Exec Alex Morrison Is Leaving the Agency to Build Up the Creator Economy
Alex Morrison, a former global partner at Grey Group, is now Pearpop's first CMO.
DDB Chicago Named Orkin’s Strategic Business and Creative Agency of Record
DDB Chicago won Orkin's $18 million account.
From Midnight Snacking to Canceled Resolutions, Johannes Leonardo Is Helping Kraft Glorify Comfort
Johannes Leonardo, which works on more Kraft-Heinz brands than any other shop, helps the brand market comfort.