Portrait of Emmy Liederman

Emmy Liederman

Emmy is an Adweek staff writer covering agencies, influencers and the creator economy. Emmy is a 2021 graduate of The College of New Jersey with a major in journalism and minors in Spanish and broadcast journalism. For Adweek, Emmy reports on influencer agencies, independent agencies and broader industry trends.

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How Trina Roffino Learned To Love Her Job Again

Leadership & Talent

[Sensitive content: This article mentions suicide. If you’re struggling with mental illness or having suicidal thoughts, please call the National Suicide Prevention Lifeline: 1-800-273-8255.] As one of the first working [...]

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This Bombas Campaign Targets Those Who Were Conditioned to Look Away

Fashion & Apparel

Bombas' latest campaign challenges attitudes around homelessness

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Ryan Reynolds Comforts Jury Duty’s Ronald Gladden in Mint Mobile Ad


Ryan Reynolds tapped the actor-averse breakout star to boast the brand's commitment to stable rates.

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Many Brands Can Thrive Without Influencers

The Creatorverse

For some marketers, banking on digital touch points and affiliate praise is a shortsighted strategy.

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TikTok Spoils Its Own NewFronts Announcements Ahead of Event


The platform said its new tech heightens publisher and brand visibility.

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How This CPG Brand Convinced Target to Put Food in the Toy Aisle

CPG & Grocery

Beverage brand Swoon formed an unlikely partnership with Barbie

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TikTok Ads Are Bringing Viewers Back to Bigger Screens

Streaming & OTT

TikTok drives more an longer watch times on streaming platforms, according to a Samba TV study.

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Sustainability Creator Leah Thomas Wants Brands to Ditch the Corporate Comparison

Sustainability Honors

The Adweek 2023 Sustainability Honoree’s advocacy replaces fear-based tactics with ‘climate optimism.’

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This Baby Book Series Satirizes Lack of Parental Paid Leave

Diversity, Equity and Inclusion

The U.S. is one of the only countries in the world without a national paid leave policy, and 1 in 4 American women have had to return to work within [...]

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Bud Light’s Response To Dylan Mulvaney Backlash Displays Dangers Of Shallow Advocacy

Diversity, Equity and Inclusion

Creators and marketers say Bud Light's response to the Dylan Mulvaney controversy demonstrated 'shallow advocacy'