Portrait of Emmy Liederman

Emmy Liederman

Emmy is an Adweek staff writer covering ecommerce. Emmy is a 2021 graduate of The College of New Jersey with a major in journalism and minors in Spanish and broadcast journalism. For Adweek, Emmy reports on the people, brands, technology and services in the evolving ecommerce space.

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Megan Thee Stallion and Revlon Prep ‘Hyper-Limited-Edition’ Makeup Line on StockX

Ecommerce

'Hot Girl Sunset’ is Megan Thee Stallion's first collection with Revlon.

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NBC Is Using Commerce Tech for Jill Martin’s New Shop Today Show

Ecommerce

Her new show uses commerce technology to connect people with purchases.

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Tech Platform Introduces Online Store for Buying and Selling Data

Ecommerce

Narrative I/O wants to streamline the data industry with a retail solution.

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6 Ecommerce Tools Every Digital Business Owner Should Know

Ecommerce

These platforms aim to make online shipping more seamless.

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TikTok Just Launched Spark Ads. What Does It Mean for Marketers?

Social Commerce

The platform is expanding its marketing capabilities with Spark Ads.

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Warby Parker Wants to Help Minimize In-Person Eye Doctor Appointments

Health and Wellness

The online retailer is revamping its digital services.

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Wilson’s First Brick-and-Mortar Store Lives in Its Hometown of Chicago

Retailing

The historic sports equipment brand is leaning into offline sales.

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Tracee Ellis Ross’s Beauty Brand Is More Than Haircare

Women Trailblazers

The actress and entrepreneur wants to inspire inclusion and innovation in the space.

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These Female Founders Leaned Into Their Public Personas to Generate Business Buzz

Women Trailblazers

The women behind At Your Service, We Are Rosie and Golde share their success stories.

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Dunkin’ Taps Maria Menounos To Kick Off a Live Social Media Series

Food & Beverage

The entertainer worked at the coffee company before her claim to fame.