Emmy is an Adweek staff writer covering agencies, influencers and the creator economy. Emmy is a 2021 graduate of The College of New Jersey with a major in journalism and minors in Spanish and broadcast journalism. For Adweek, Emmy reports on influencer agencies, independent agencies and broader industry trends.
In 1989, Anheuser-Busch wrote its own villain origin story by barring competitors from advertising on a day when consumers are fixated on commercials, booze and by association, commercials about booze. [...]
He has won over partners for PYRT, his next Bahamas-based project.
Agencies can invest in future relationships by respecting an employee’s decision to explore.
Marketers serve charming relatability with a side of self-deprecation.
Leaders struggle to facilitate offline engagement without turning off talent.
Shops can attract new business through bold product launches.
A TikTok creator who has starred in almost 70 commercials has some advice for the ad industry.
Virtual activations around DEI and activism tend to resonate more with users than one-offs experiences.
The former reality TV star is moving away from the spotlight.