Portrait of Emmy Liederman

Emmy Liederman

Emmy is an Adweek staff writer covering agencies, influencers and the creator economy. Emmy is a 2021 graduate of The College of New Jersey with a major in journalism and minors in Spanish and broadcast journalism. For Adweek, Emmy reports on influencer agencies, independent agencies and broader industry trends.

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Jack Morton Is Adweek’s 2023 Experiential Agency of the Year

Experiential Marketing

Plus, Shelley Elkins wins Executive of the Year for her purpose-driven work.

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Creators and Brands Can Showcase Parenthood With More Nuanced Narratives

Influencers & Creators

Marketers benefit from embracing multifaceted identities.

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Amid Cancer Treatment, Gale’s Kris Saim Finds Solace in Workplace Flexibility

Diversity, Equity and Inclusion

Gale's Kris Saim urges employers to address the discomfort that typically comes with sharing a diagnosis.

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This New Platform Uses AI to Streamline Brand Deals With Creators

Creator Economy

The former president of Cameo is launching a platform that facilitates partnerships between creators and brands through technology that takes the tedious work out of vetting talent.

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Why Do People Hate the Term ‘Influencer’?

Influencers & Creators

The debate on verbiage stems from a rejection of new income streams and the early days of internet culture.

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Adweek Podcast: Every Celebrity Is Selling Makeup— Here’s How Rare Beauty Has Stayed Relevant

Adweek Podcasts

Founder Selena Gomez' approach to physical beauty is grounded in mental health advocacy.

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Agency Execs Rally for a More Strategic Pitch Process

The Future of Agencies

Leaders from agencies, including Ogilvy and Giant Spoon, talk talent retention and outdated expectations.

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Faux Ads and AI Influencers Boost Creative Opportunity 

Creator Economy

At Social Media Week Europe, industry leaders identified three creator economy trends to watch.

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This Plan B Competitor Offers Up an Unthinkable Concept: Men Making The Purchase

Health and Wellness

Emergency contraceptive brand Julie enlists comedians to bring men into the conversation.