Portrait of Emmy Liederman

Emmy Liederman

Emmy is an Adweek staff writer covering agencies, influencers and the creator economy. Emmy is a 2021 graduate of The College of New Jersey with a major in journalism and minors in Spanish and broadcast journalism. For Adweek, Emmy reports on influencer agencies, independent agencies and broader industry trends.

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Heineken 0.0 Is Bringing Nonalcoholic Beer to the Super Bowl

Super Bowl

In 1989, Anheuser-Busch wrote its own villain origin story by barring competitors from advertising on a day when consumers are fixated on commercials, booze and by association, commercials about booze. [...]

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These Agencies Are Welcoming Fyre Fest Fraudster Billy McFarland Home From Prison

The Future of Agencies

He has won over partners for PYRT, his next Bahamas-based project.

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The Key to Retaining Agency Talent? Letting Them Leave

The Future of Agencies

Agencies can invest in future relationships by respecting an employee’s decision to explore.

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10 Internet Culture Moments That Brands Didn’t Ruin in 2022

Social Media

Marketers serve charming relatability with a side of self-deprecation.

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As 2023 Looms, Holding Companies’ Return to Office Plans Are Clouded in Uncertainty

The Future of Agencies

Leaders struggle to facilitate offline engagement without turning off talent.

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Agencies Are Developing Their Own Products to Show Clients They Know How to Build a Brand

Branding

Shops can attract new business through bold product launches.

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Brands Should Be Tapping the Actors on Set for Better Marketing Tips

Influencers & Creators

A TikTok creator who has starred in almost 70 commercials has some advice for the ad industry.

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Purpose-Led Brands Have an Opportunity to Diversify the Metaverse

Metaverse

Virtual activations around DEI and activism tend to resonate more with users than one-offs experiences.

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Kristin Cavallari Built a Brand Without Using Her Name

Brandweek

The former reality TV star is moving away from the spotlight.

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Miami City Spotlight: What Creatives Need to Know

Brandweek

The city's culture, arts, music and weather make it a desirable place to live.