Emmy Liederman
Emmy is a senior journalism major at The College of New Jersey with minors in Spanish and broadcast journalism. She has previously worked as editor-in-chief of her college newspaper, The Signal, as well as an intern at Tribune Publishing Company. Emmy is looking forward to contributing to Adweek working with its breaking news and audience engagement teams.
Next-Tech Leaders Share How They’re Navigating Rapidly Changing Consumer Needs at CES 2021
Digital brands must prove that they really understand Gen Z.
Richard Dreyfuss Narrates White Castle’s Spinoff of a Christmas Classic
The campaign supports restaurant workers impacted by Covid-19.
Influencer Marketing Is Especially Vulnerable to Racism. What’s Being Done About It?
Diversity, Equity and Inclusion
Changes are in play for influencers of color.
Jack in the Box Joins the Chicken Sandwich Wars With a Reimagined Chicken Dance on TikTok
Music star Becky G leads the campaign for the fast-food brand.
Airbnb’s Mariah Carey Experience Is the Safe Way to Spend New Year’s Eve in Times Square
The travel company's private dome comes with a personal greeting from the music star.
Users Can Now Block Alcohol and Gambling Ads From Google
Performance Marketing
This new control will first appear on YouTube.
The Fastest Growing Brands of 2020 Are Streamers, Ecommerce and Videoconferencing
TikTok, Peacock and DoorDash were go-to choices, with Zoom topping the list.
Brian Lesser Named CEO of InfoSum
The former GroupM and Xandr chief has served on the company's board since April.
This Canadian Retailer Just Released a Line of Ugly Sweater Masks
Mark's is encouraging consumers to get into the holiday spirit—safely.
20 Cinematic Holiday Ads Sparking Joy This Season
Christmas in a pandemic has driven top-notch creativity.