Portrait of Emmy Liederman

Emmy Liederman

  • Emmy is a senior journalism major at The College of New Jersey with minors in Spanish and broadcast journalism. She has previously worked as editor-in-chief of her college newspaper, The Signal, as well as an intern at Tribune Publishing Company. Emmy is looking forward to contributing to Adweek as an intern working with its breaking news and audience engagement teams.


    This is a Profile

    Hotels.com Is Doing a Private Friendsgiving Island Getaway for $50 a Night

    TV / Video

    Access to the Florida island is offered on a first-come, first-served basis by Hotels.com.

    This is a Profile

    Tracee Ellis Ross Talks to Her Snack Cabinet in New Lay’s Campaign

    Brand Marketing

    The actress is encouraging viewers to grab the bag that speaks to them.

    This is a Profile

    PepsiCo Is Investing $170 Million in Hispanic-American Communities

    Diversity, Equity and Inclusion

    Pledge follows a $400 million commitment to supporting Black Americans.

    This is a Profile

    Ikea Canada Wants to Buy Your Furniture on Black Friday

    Sustainability

    It's the retailer's latest commitment to sustainability.

    This is a Profile

    InfoSum Hires Former Xandr Executive to Manage Global Strategy and Operations

    Ad Tech & Mar Tech

    Infosum, a company focused on first-party data and consumer privacy, hires Lauren Wetzel.

    This is a Profile

    McDonald’s Partners With Another Music Star—J Balvin—for a Custom Meal

    Food & Beverage

    The Raggaeton star is encouraging fans to download the McDonald's app.

    This is a Profile

    5 Major Brands That Experienced Strong Revenue Growth Last Quarter

    Brand Marketing

    Companies like Home Depot and P&G continued to thrive.

    This is a Profile

    Consumers Don’t See Gender as Binary, so Why Are Toys Still Pink and Blue?

    Diversity, Equity and Inclusion

    Brands are starting to break the mold by marketing products to all children.

    This is a Profile

    Paper-Based Packaging Is All the Rage—but Is It Really the Most Sustainable Solution?

    Brand Marketing

    Experts say that it's more complicated that choosing the right material.

    This is a Profile

    Petco’s Director of Marketing on Keeping Up With Pandemic Adoptions

    CPG

    Petco wants to provide for new pet owners in the safest way possible.