Emmy Liederman
Emmy is an Adweek staff writer covering agencies, influencers and the creator economy. Emmy is a 2021 graduate of The College of New Jersey with a major in journalism and minors in Spanish and broadcast journalism. For Adweek, Emmy reports on influencer agencies, independent agencies and broader industry trends.
Heineken 0.0 Is Bringing Nonalcoholic Beer to the Super Bowl
In 1989, Anheuser-Busch wrote its own villain origin story by barring competitors from advertising on a day when consumers are fixated on commercials, booze and by association, commercials about booze. [...]
These Agencies Are Welcoming Fyre Fest Fraudster Billy McFarland Home From Prison
He has won over partners for PYRT, his next Bahamas-based project.
The Key to Retaining Agency Talent? Letting Them Leave
Agencies can invest in future relationships by respecting an employee’s decision to explore.
10 Internet Culture Moments That Brands Didn’t Ruin in 2022
Marketers serve charming relatability with a side of self-deprecation.
As 2023 Looms, Holding Companies’ Return to Office Plans Are Clouded in Uncertainty
Leaders struggle to facilitate offline engagement without turning off talent.
Agencies Are Developing Their Own Products to Show Clients They Know How to Build a Brand
Shops can attract new business through bold product launches.
Brands Should Be Tapping the Actors on Set for Better Marketing Tips
A TikTok creator who has starred in almost 70 commercials has some advice for the ad industry.
Purpose-Led Brands Have an Opportunity to Diversify the Metaverse
Virtual activations around DEI and activism tend to resonate more with users than one-offs experiences.
Kristin Cavallari Built a Brand Without Using Her Name
The former reality TV star is moving away from the spotlight.
Miami City Spotlight: What Creatives Need to Know
The city's culture, arts, music and weather make it a desirable place to live.