This Plan B Competitor Offers Up an Unthinkable Concept: Men Making The Purchase

Julie's latest creative campaign broadcasts a fight over the last box of emergency contraception

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Emergency contraceptive brand Julie is pitting male comedians against each other to debate who is more deserving of the last pill box in the drug store aisle: The guy who doesn’t know what a mortgage is and uses a Ziplock bag as his wallet or the man who can’t name a single U.S. senator and is proud to sport a crypto tattoo on his upper thigh. 

The spot, which stars comedians Brandon Wardell and Nick Rutherford, uses humor to reframe purchasing emergency contraception as a shared responsibility rather than one that just falls on women.



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