Marketers Should Care About De-influencing, the TikTok Trend that Won’t Quit
Tired of overhyped products, discerning Gen-Zers are telling people what not to buy.
Why Creators Are Poised to Take Over Super Bowl Advertising
As more Super Bowl advertisers turn to creators, it could be a matter of time before they become the main stars
Klarna Celebrates Y2K Fashion Nostalgia With Paris Hilton and Bretman Rock
The global campaign celebrates the lingering love of 2000s-era fashion and the future of commerce.
Bulleit Frontier Whiskey Makes ‘A Toast to the Times’ and a Commitment to Creatives
Award-winning spoken word poet J. Ivy and agency Anomaly lead its commitment to creatives.
‘We’re More Than Just a Commercial:’ These 17 Creators Are Leading the Conversation on Climate
Pique Action and Harvard C-CHANGE identify top green influencers.
Getting Accurate Data on Creators Is About to Get Tougher
Grin is removing data about scores of its creators, making measuring creator even more of a mystery for marketers.
2023 Is the Year Marketers Will Understand, Measure and Buy Into the Creator Economy
Creators are making moves, and it's time the industry moves with them.