The Latest
Respect Over Authenticity: Whalar Group Rewrites the Brand-Creator Partnership
Neil Waller on how trust, creator ownership, operational discipline, and AI are reshaping the creator economy.
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Kareem Rahma, Erling Haaland, Latin Mafia Among 2026 Instagram Ring Award Winners
The awards recognize the people making culture on and off the platform
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How Brands Like Wendy’s and Planet Fitness Wove Into the Fabric of Bravo Fan Fest
Brands and fans connected over a shared love of the hit networks’ shows in Charleston
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Avoiding The Ick Factor: Anthony Po and Lauren Probyn Aouad on Getting Authenticity Right
How creators are building real businesses, going from viral stunts to real connections.
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Parade Founder Cami Tellez Taps UTA Exec to Scale Her ‘Post-Follower’ Agency
Social media has moved past the follower count, but influencer marketing has not. With her new venture, Cami Tellez is trying to change that. Tellez, the 29-year-old marketing guru who [...]
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Nominations Open for 2027 ADWEEK Brand Genius Creators
ADWEEK’s Brand Genius Creators, a spinoff of our decorated Brand Genius program, recognizes standout social media creators who are shaping the future of brand communication. These individuals are not only [...]
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ADWEEK Launches Inaugural Creator Economy Power List
ADWEEK has launched and is now accepting entries for the 2026 Creator Economy Power List, honoring the executives building the business behind the creator boom. While the creators themselves normally [...]
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Morning Brew Acquires Express Checkout in Latest Creator Play
Morning Brew's creator-focused monetization is up more than 50% year over year, and the company says more deals like this are coming.
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ADWEEK Creativity Advantage: Building Fandoms Needs a Different Playbook
As fan-first marketing spreads, brands are starting to operate more like entertainment and media companies.
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Red Antler-owned Creator Studio Wants to Fight AI Slop With UGC
Fat Earth Studios is a bid to capture shifting budgets as influencer content outperforms on social
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Shamrock Takes Majority Stake In Saylor, Merging It With Gaming Agency Mutiny
The combined agency is pitching fandom expertise to brands well beyond entertainment and gaming.
READ FULL STORY > Creators That Convert: 4 Business Leaders on Driving Full-Funnel Marketing Results
Why creator content should be treated as a core paid media asset.
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Black Media Collective BOMESI Opens Applications for Its Fifth Accelerator Cohort
For the first time, the program will welcome more creators than publishers, a reflection of the changing media landscape.
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How Brands Can Keep Up With the Speed of Culture
This post was created in partnership with Collectively Brands that can capitalize on cultural moments will find new ways to engage consumers, but how can they keep up while also [...]
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Meet The AI Tool Helping Brands Like Benefit Cosmetics Unlock a New Kind of Creator
Startup Plot has launched Creator Intelligence, which helps brands find and vet influencers using AI.
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