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Marketers Should Care About De-influencing, the TikTok Trend that Won’t Quit

Tired of overhyped products, discerning Gen-Zers are telling people what not to buy.

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Why Creators Are Poised to Take Over Super Bowl Advertising 

As more Super Bowl advertisers turn to creators, it could be a matter of time before they become the main stars

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Klarna Celebrates Y2K Fashion Nostalgia With Paris Hilton and Bretman Rock

The global campaign celebrates the lingering love of 2000s-era fashion and the future of commerce.

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Bulleit Frontier Whiskey Makes ‘A Toast to the Times’ and a Commitment to Creatives

Award-winning spoken word poet J. Ivy and agency Anomaly lead its commitment to creatives.

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‘We’re More Than Just a Commercial:’ These 17 Creators Are Leading the Conversation on Climate

Pique Action and Harvard C-CHANGE identify top green influencers.

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Getting Accurate Data on Creators Is About to Get Tougher

Grin is removing data about scores of its creators, making measuring creator even more of a mystery for marketers.

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2023 Is the Year Marketers Will Understand, Measure and Buy Into the Creator Economy

Creators are making moves, and it's time the industry moves with them.