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How LTK Powers Seamless (and Lucrative) Deals for Creators and Brands

At ADWEEK's Social Media Week, LTK general manager Kristi O'Brien and longtime creator Lucie Fink spoke with ADWEEK chief content officer Zoë Ruderman about what works, what doesn't, and how [...]

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Creators Get Their Own Exclusive Festival at Cannes Lions 2024

Lions Creators event reflects the growing power of the creator economy.

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What Creators Really Think About Brand Deals, the Future of Platforms and Creativity

Tefi Pessoa, Hunter Harris, Khalil Greene and Robyn DelMonte got famous on the Internet, but they don't see it as their ultimate future.

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Influencer Marketing Needs to Adapt: A Cautionary Lesson From Tarte Cosmetics

What brands can learn from the #TrippinWithTarte Bora Bora backlash.

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B2B Influencer Marketing: It’s Not Rocket Science

82% Of biz decision-makers consider B2B monotonous. But it doesn't have to be.

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Creators in Super Bowl Ads Signal a Shift in the Industry

Instead of choosing between creators and celebrities, brands see success in harnessing the power of both.

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Mastercard’s Kaitlynn Hong Learned Work-Life Balance at Home

The Web3 marketing specialist makes time for her passion as a makeup artist.

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Beyond the DM: The Creatorverse Exchange Unlocked a Wide Breadth of Opportunities

The program created by Adweek and Meta held valuable lessons for both brands and creators.

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Threads’ Hashtag Feature Isn’t Enough to Really Benefit Brands 

Driving real time conversations--a feature innate to X--could ultimately decide the fate of tags for brands.

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5 Creators Explain Success in the Attention Economy

Attention is the one currency that every marketer needs to be focused on, and it's probably the scarcest commodity out there.

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Creator Eric Sedeño’s Mission to Leave a Positive Impact on Social Media

From video skits to candles, he's creating a community of good.

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What Brands Need to Know About Creator Marketing in 2024

Retail study by LTK shows 57% of people look to creators to make purchase decisions.

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This New Platform Uses AI to Streamline Brand Deals With Creators

The former president of Cameo is launching a platform that facilitates partnerships between creators and brands through technology that takes the tedious work out of vetting talent.

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Meta and Adweek Combine the Forces of Creators and Brand Leaders

The Creatorverse Exchange Program taps senior marketers from AT&T, Rare Beauty and more.