CBX's Rick Barrack Doesn't Just Collect Corvettes—He's Also a Master Judge

The chief creative officer is driven by excellence on and off the road

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The night before his 16th birthday, Rick Barrack camped out at the DMV in Louisville, Ky., to get his driver’s license first thing in the morning. The eagerness to get behind the wheel of his prized silver-and-red 1979 Chevrolet Camaro didn’t end there—he was pulled over for speeding on the very first drive. “That was quite the christening of my first automobile,” he laughed.

His enthusiasm for cars was “in my DNA from a very early age,” he said.



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This story first appeared in the April 2, 2024, issue of Adweek magazine. Click here to subscribe.